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An intelligent agent negotiation strategy in the electronic marketplace environment

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dc.contributor.author Louta, M en
dc.contributor.author Roussaki, I en
dc.contributor.author Pechlivanos, L en
dc.date.accessioned 2014-03-01T01:27:54Z
dc.date.available 2014-03-01T01:27:54Z
dc.date.issued 2008 en
dc.identifier.issn 0377-2217 en
dc.identifier.uri http://hdl.handle.net/123456789/18631
dc.subject Intelligent agents en
dc.subject Negotiation protocol and model en
dc.subject Ranking mechanism en
dc.subject Strategy en
dc.subject.classification Management en
dc.subject.classification Operations Research & Management Science en
dc.subject.other Decision making en
dc.subject.other Intelligent agents en
dc.subject.other Strategic planning en
dc.subject.other Negotiation protocol and model en
dc.subject.other Negotiation strategy en
dc.subject.other Ranking mechanism en
dc.subject.other Electronic commerce en
dc.title An intelligent agent negotiation strategy in the electronic marketplace environment en
heal.type journalArticle en
heal.identifier.primary 10.1016/j.ejor.2006.09.016 en
heal.identifier.secondary http://dx.doi.org/10.1016/j.ejor.2006.09.016 en
heal.language English en
heal.publicationDate 2008 en
heal.abstract E-commerce will strongly penetrate the market if coupled with appropriate technologies and mechanisms. Mobile agents may enhance the intelligence and improve the efficiency of systems in the e-marketplace. We propose a dynamic multi-lateral negotiation model and construct an efficient negotiation strategy based on a ranking mechanism that does not require a complicated rationale on behalf of the buyer agents. This strategy can be used to extend the functionality of autonomous intelligent agents, so that they quickly reach to an agreement aiming to maximise their owner's utility. The framework proposed considers both contract and decision issues, is based on real market conditions, and has been empirically evaluated. Moreover, it is shown that in a linear framework like the one we employ, more elaborate ranking mechanisms do not necessarily improve efficiency. (C) 2006 Elsevier B.V. All rights reserved. en
heal.publisher ELSEVIER SCIENCE BV en
heal.journalName European Journal of Operational Research en
dc.identifier.doi 10.1016/j.ejor.2006.09.016 en
dc.identifier.isi ISI:000252556700042 en
dc.identifier.volume 187 en
dc.identifier.issue 3 en
dc.identifier.spage 1327 en
dc.identifier.epage 1345 en


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