Introducing corporate reputation continuity to support organizational resilience against crises

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dc.contributor.author Koronis, E en
dc.contributor.author Ponis, ST en
dc.date.accessioned 2014-03-01T02:09:21Z
dc.date.available 2014-03-01T02:09:21Z
dc.date.issued 2012 en
dc.identifier.issn 08927626 en
dc.identifier.uri http://hdl.handle.net/123456789/29831
dc.relation.uri http://www.scopus.com/inward/record.url?eid=2-s2.0-84857131440&partnerID=40&md5=83fac0519239d75502800a298f034ef3 en
dc.subject Business continuity en
dc.subject Business ethics en
dc.subject Corporate reputation en
dc.subject Crisis communications en
dc.subject Organizational crises en
dc.subject Reputation continuity en
dc.subject Supply chain crises en
dc.title Introducing corporate reputation continuity to support organizational resilience against crises en
heal.type journalArticle en
heal.publicationDate 2012 en
heal.abstract As Corporate Reputation (CR) evolves into an important asset for organizations, crises, disasters and other supply chain disruptive events, stand as threats to the preservation of the reputation capital since they usually result to negative projections to their audiences and to problematic evaluations by their stakeholders. Viewing CR as the accumulated trust and positive evaluations of the stakeholders, this paper proposes a conceptual and normative framework for Reputation Continuity, which enhances the ability of organizations to preserve their reputation, instead of working for its recovery in the post-crisis period. In our approach, we propose a process of maintaining trusted links, instead of restoring them and establishing a reputation resilient organization, instead of one struggling to recover from reputation losses, after the crisis has emerged. Working closely with stakeholders during the crisis, injecting a sense of normality continuity through effective leadership and mitigating image problems are seen as critical concerns, alongside a set of managerial practices to be followed. Ultimately, it is argued that, the value-based and strategically integrated view of Business Continuity must be enhanced and supported by Reputation Continuity activities. © 2012 The Clute Institute. en
heal.journalName Journal of Applied Business Research en
dc.identifier.volume 28 en
dc.identifier.issue 2 en
dc.identifier.spage 283 en
dc.identifier.epage 290 en

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