Fortv: Decision support system for forecasting television viewership

Patelis, A; Metaxiotis, K; Nikolopoulos, K; Assimakopoulos, V

dc.contributor.author	Patelis, A	en
dc.contributor.author	Metaxiotis, K	en
dc.contributor.author	Nikolopoulos, K	en
dc.contributor.author	Assimakopoulos, V	en
dc.date.accessioned	2014-03-01T01:19:00Z
dc.date.available	2014-03-01T01:19:00Z
dc.date.issued	2003	en
dc.identifier.issn	0887-4417	en
dc.identifier.uri	https://dspace.lib.ntua.gr/xmlui/handle/123456789/15311
dc.relation.uri	http://www.scopus.com/inward/record.url?eid=2-s2.0-0042699872&partnerID=40&md5=944a493486ba8e892f44d052dc8d9cba	en
dc.subject	Decision support systems	en
dc.subject	Forecasting	en
dc.subject	Television	en
dc.subject	Total viewership	en
dc.subject.classification	Computer Science, Information Systems	en
dc.subject.other	Competitive intelligence	en
dc.subject.other	Electronics industry	en
dc.subject.other	Marketing	en
dc.subject.other	Television stations	en
dc.subject.other	Viewers	en
dc.subject.other	Decision support systems	en
dc.title	Fortv: Decision support system for forecasting television viewership	en
heal.type	journalArticle	en
heal.language	English	en
heal.publicationDate	2003	en
heal.abstract	The television industry is growing at an exponential rate. The television stations try to gain more and more viewers in order to increase their market share. In this stage comes the need for a decision support system that helps them forecast their viewership as well as plan their program. In this paper we are proposing a system for forecasting viewership. The modeling approach simulates the viewer's decision process, which is composed of two different components. The first component is the Total Viewership, which employs time series, and the second component is the Competitive Environment, which employs the market response models.	en
heal.publisher	INT ASSOC COMPUTER INFO SYSTEM	en
heal.journalName	Journal of Computer Information Systems	en
dc.identifier.isi	ISI:000184235400014	en
dc.identifier.volume	43	en
dc.identifier.issue	4	en
dc.identifier.spage	100	en
dc.identifier.epage	107	en