An intelligent agent negotiation strategy in the electronic marketplace environment

Louta, M; Roussaki, I; Pechlivanos, L

dc.contributor.author	Louta, M	en
dc.contributor.author	Roussaki, I	en
dc.contributor.author	Pechlivanos, L	en
dc.date.accessioned	2014-03-01T01:27:54Z
dc.date.available	2014-03-01T01:27:54Z
dc.date.issued	2008	en
dc.identifier.issn	0377-2217	en
dc.identifier.uri	https://dspace.lib.ntua.gr/xmlui/handle/123456789/18631
dc.subject	Intelligent agents	en
dc.subject	Negotiation protocol and model	en
dc.subject	Ranking mechanism	en
dc.subject	Strategy	en
dc.subject.classification	Management	en
dc.subject.classification	Operations Research & Management Science	en
dc.subject.other	Decision making	en
dc.subject.other	Intelligent agents	en
dc.subject.other	Strategic planning	en
dc.subject.other	Negotiation protocol and model	en
dc.subject.other	Negotiation strategy	en
dc.subject.other	Ranking mechanism	en
dc.subject.other	Electronic commerce	en
dc.title	An intelligent agent negotiation strategy in the electronic marketplace environment	en
heal.type	journalArticle	en
heal.identifier.primary	10.1016/j.ejor.2006.09.016	en
heal.identifier.secondary	http://dx.doi.org/10.1016/j.ejor.2006.09.016	en
heal.language	English	en
heal.publicationDate	2008	en
heal.abstract	E-commerce will strongly penetrate the market if coupled with appropriate technologies and mechanisms. Mobile agents may enhance the intelligence and improve the efficiency of systems in the e-marketplace. We propose a dynamic multi-lateral negotiation model and construct an efficient negotiation strategy based on a ranking mechanism that does not require a complicated rationale on behalf of the buyer agents. This strategy can be used to extend the functionality of autonomous intelligent agents, so that they quickly reach to an agreement aiming to maximise their owner's utility. The framework proposed considers both contract and decision issues, is based on real market conditions, and has been empirically evaluated. Moreover, it is shown that in a linear framework like the one we employ, more elaborate ranking mechanisms do not necessarily improve efficiency. (C) 2006 Elsevier B.V. All rights reserved.	en
heal.publisher	ELSEVIER SCIENCE BV	en
heal.journalName	European Journal of Operational Research	en
dc.identifier.doi	10.1016/j.ejor.2006.09.016	en
dc.identifier.isi	ISI:000252556700042	en
dc.identifier.volume	187	en
dc.identifier.issue	3	en
dc.identifier.spage	1327	en
dc.identifier.epage	1345	en