Does market share lead to profitability?

Bourantas, D; Mandes, Y

dc.contributor.author	Bourantas, D	en
dc.contributor.author	Mandes, Y	en
dc.date.accessioned	2014-03-01T01:39:13Z
dc.date.available	2014-03-01T01:39:13Z
dc.date.issued	1987	en
dc.identifier.issn	00246301	en
dc.identifier.uri	https://dspace.lib.ntua.gr/xmlui/handle/123456789/22612
dc.relation.uri	http://www.scopus.com/inward/record.url?eid=2-s2.0-0023438102&partnerID=40&md5=51ca710d03eaf0ccd62cb7d24c04b63d	en
dc.subject.other	ECONOMICS	en
dc.subject.other	STRATEGIC PLANNING	en
dc.subject.other	MARKET SHARE INVESTMENT	en
dc.subject.other	PROFITABILITY	en
dc.subject.other	STRATEGY FORMULATION	en
dc.subject.other	MARKETING	en
dc.title	Does market share lead to profitability?	en
heal.type	journalArticle	en
heal.publicationDate	1987	en
heal.abstract	For a number of years the findings of the well-known PIMS study have played a predominant role in strategic thinking which holds that the market share of a business enterprise is 'the key to profitability'. One criticism raised against this proposition consist in showing, through empirical evidence, that the maxim 'the bigger, the better' does not always hold, without, however, going into any analysis of the relationships involved and without presenting a total model. As a result, even today it is still not clear when, how, and why market share is in some way related to return on investment. It is intended, in this article, to formulate a general model, which will describe and explain these relationships. This model may be helpful in formulating strategies. © 1987.	en
heal.journalName	Long Range Planning	en
dc.identifier.volume	20	en
dc.identifier.issue	5	en
dc.identifier.spage	102	en
dc.identifier.epage	108	en