ICTs and tourism marketing for regional development

Stratigea, A; Papakonstantinou, D; Giaoutzi, M

dc.contributor.author	Stratigea, A	en
dc.contributor.author	Papakonstantinou, D	en
dc.contributor.author	Giaoutzi, M	en
dc.date.accessioned	2014-03-01T01:57:09Z
dc.date.available	2014-03-01T01:57:09Z
dc.date.issued	2008	en
dc.identifier.issn	14311933	en
dc.identifier.uri	https://dspace.lib.ntua.gr/xmlui/handle/123456789/28365
dc.relation.uri	http://www.scopus.com/inward/record.url?eid=2-s2.0-83755207575&partnerID=40&md5=6e7893113962326f6e3e28a4e2166919	en
dc.subject	e-marketplace platform	en
dc.subject	ICTs	en
dc.subject	New economy	en
dc.subject	Regional development	en
dc.subject	Tourism marketing	en
dc.title	ICTs and tourism marketing for regional development	en
heal.type	journalArticle	en
heal.publicationDate	2008	en
heal.abstract	Tourism marketing has become the cornerstone for strengthening the position of regions in the global tourism market. ICTs have enhanced the marketing potential of remote and peripheral regions as tourist destinations. The scope of this chapter relates to the impacts of the new economy, enabled by ICTs, on tourism marketing for regional development. In the first part of the chapter, the context of the new economy is presented, with emphasis on the role and nature of the new actors in the tourist sector. In the second part, the evolving context of marketing possibilities for remote and peripheral regions is explored in the light of the new economy. In this context, a promotion/marketing framework is developed, based on the specific assets of tourist destinations as tourist products, that is aimed at enhancing their potential within the tourist market. More specifically, an e-Marketplace platform is developed, aimed at marketing peripheral regions as tourist destinations serving regional development goals.	en
heal.journalName	Contributions to Economics	en
dc.identifier.spage	315	en
dc.identifier.epage	333	en