Introducing corporate reputation continuity to support organizational resilience against crises

Koronis, E; Ponis, ST

dc.contributor.author	Koronis, E	en
dc.contributor.author	Ponis, ST	en
dc.date.accessioned	2014-03-01T02:09:21Z
dc.date.available	2014-03-01T02:09:21Z
dc.date.issued	2012	en
dc.identifier.issn	08927626	en
dc.identifier.uri	https://dspace.lib.ntua.gr/xmlui/handle/123456789/29831
dc.relation.uri	http://www.scopus.com/inward/record.url?eid=2-s2.0-84857131440&partnerID=40&md5=83fac0519239d75502800a298f034ef3	en
dc.subject	Business continuity	en
dc.subject	Business ethics	en
dc.subject	Corporate reputation	en
dc.subject	Crisis communications	en
dc.subject	Organizational crises	en
dc.subject	Reputation continuity	en
dc.subject	Supply chain crises	en
dc.title	Introducing corporate reputation continuity to support organizational resilience against crises	en
heal.type	journalArticle	en
heal.publicationDate	2012	en
heal.abstract	As Corporate Reputation (CR) evolves into an important asset for organizations, crises, disasters and other supply chain disruptive events, stand as threats to the preservation of the reputation capital since they usually result to negative projections to their audiences and to problematic evaluations by their stakeholders. Viewing CR as the accumulated trust and positive evaluations of the stakeholders, this paper proposes a conceptual and normative framework for Reputation Continuity, which enhances the ability of organizations to preserve their reputation, instead of working for its recovery in the post-crisis period. In our approach, we propose a process of maintaining trusted links, instead of restoring them and establishing a reputation resilient organization, instead of one struggling to recover from reputation losses, after the crisis has emerged. Working closely with stakeholders during the crisis, injecting a sense of normality continuity through effective leadership and mitigating image problems are seen as critical concerns, alongside a set of managerial practices to be followed. Ultimately, it is argued that, the value-based and strategically integrated view of Business Continuity must be enhanced and supported by Reputation Continuity activities. © 2012 The Clute Institute.	en
heal.journalName	Journal of Applied Business Research	en
dc.identifier.volume	28	en
dc.identifier.issue	2	en
dc.identifier.spage	283	en
dc.identifier.epage	290	en