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Enhancing user privacy in adaptive web sites with client-side user profiles

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dc.contributor.author Kolias, C en
dc.contributor.author Kolias, V en
dc.contributor.author Anagnostopoulos, I en
dc.contributor.author Kambourakis, G en
dc.contributor.author Kayafas, E en
dc.date.accessioned 2014-03-01T02:45:15Z
dc.date.available 2014-03-01T02:45:15Z
dc.date.issued 2008 en
dc.identifier.uri https://dspace.lib.ntua.gr/xmlui/handle/123456789/32238
dc.subject Adaptive Hypermedia en
dc.subject Adaptive Web Site en
dc.subject User Preferences en
dc.subject User Profile en
dc.subject Web Personalization en
dc.subject.other Abstract architectures en
dc.subject.other Adaptive web sites en
dc.subject.other End users en
dc.subject.other Flexible process en
dc.subject.other Personal privacies en
dc.subject.other Personalization en
dc.subject.other Privacy concerns en
dc.subject.other User privacies en
dc.subject.other User profiles en
dc.subject.other Web personalization en
dc.subject.other Web sites en
dc.subject.other Information theory en
dc.subject.other Internet en
dc.subject.other Semantics en
dc.subject.other World Wide Web en
dc.title Enhancing user privacy in adaptive web sites with client-side user profiles en
heal.type conferenceItem en
heal.identifier.primary 10.1109/SMAP.2008.32 en
heal.identifier.secondary http://dx.doi.org/10.1109/SMAP.2008.32 en
heal.identifier.secondary 4724868 en
heal.publicationDate 2008 en
heal.abstract Web personalization is an elegant and flexible process of making a web site responsive to the unique needs of each individual user. Data that reflects user preferences and likings, comprising therefore a user profile, are gathered to an adaptive web site in a non transparent manner. This situation however raises serious privacy concerns to the end user. When browsing a web site, users are not aware of several important privacy parameters i.e., which behavior will be monitored and logged, how it will be processed, how long it will be kept, and with whom it will be shared in the long run. In this paper we propose an abstract architecture that enhances user privacy during interaction with adaptive web sites. This architecture enables users to create and update their personal privacy preferences for the adaptive web sites they visit by holding their (user) profiles in the client side instead of the server side. By doing so users will be able to self-confine the personalization experience the adaptive sites offer, thus enhancing privacy. © 2008 IEEE. en
heal.journalName Proceedings - 3rd International Workshop on Semantic Media Adaptation and Personalization, SMAP 2008 en
dc.identifier.doi 10.1109/SMAP.2008.32 en
dc.identifier.spage 170 en
dc.identifier.epage 176 en


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