The 1992 and 2004 Olympic games as image improvement strategies

Milionis, S

dc.contributor.author	Milionis, S	en
dc.date.accessioned	2014-03-01T02:49:35Z
dc.date.available	2014-03-01T02:49:35Z
dc.date.issued	2003	en
dc.identifier.issn	14769581	en
dc.identifier.uri	https://dspace.lib.ntua.gr/xmlui/handle/123456789/34633
dc.relation.uri	http://www.scopus.com/inward/record.url?eid=2-s2.0-4544291937&partnerID=40&md5=5571ca01a73af67dec5df679e0cd8716	en
dc.subject.other	Economic and social effects	en
dc.subject.other	Engineers	en
dc.subject.other	Image analysis	en
dc.subject.other	Investments	en
dc.subject.other	Planning	en
dc.subject.other	Product development	en
dc.subject.other	Project management	en
dc.subject.other	Societies and institutions	en
dc.subject.other	Image creation	en
dc.subject.other	Olympic games	en
dc.subject.other	Tourism	en
dc.subject.other	Image enhancement	en
dc.title	The 1992 and 2004 Olympic games as image improvement strategies	en
heal.type	conferenceItem	en
heal.publicationDate	2003	en
heal.abstract	The paper focuses on an analysis of the impact of the 1992 Olympic Games in terms of image creation and enhancement for the city of Barcelona. It examines the process by which this image improvement took place within the framework of the forthcoming Olympics, and furthermore assesses the overall effect of that improvement in economic and social respects. Finally, it investigates the possibility for replication of this new paradigm of image enhancement in the case of the forthcoming Athens 2004 Olympic Games.	en
heal.journalName	Sustainable World	en
dc.identifier.volume	6	en
dc.identifier.spage	383	en
dc.identifier.epage	390	en