Multiagent based simulation enhancing business decision support systems, an application in electronic payments sector

Rigopoulos, G; Psarras, J; Askounis, DTh

dc.contributor.author	Rigopoulos, G	en
dc.contributor.author	Psarras, J	en
dc.contributor.author	Askounis, DTh	en
dc.date.accessioned	2014-03-01T02:50:33Z
dc.date.available	2014-03-01T02:50:33Z
dc.date.issued	2006	en
dc.identifier.uri	https://dspace.lib.ntua.gr/xmlui/handle/123456789/35139
dc.relation.uri	http://www.scopus.com/inward/record.url?eid=2-s2.0-33751274986&partnerID=40&md5=230a14909f44b46e841ee6837a858275	en
dc.subject	Consumer modeling	en
dc.subject	Electronic payments	en
dc.subject	Multi-agent simulation	en
dc.subject.other	Consumer modeling	en
dc.subject.other	Electronic payments	en
dc.subject.other	Multi-agent simulation	en
dc.subject.other	Competition	en
dc.subject.other	Computer simulation	en
dc.subject.other	Data acquisition	en
dc.subject.other	Decision support systems	en
dc.subject.other	Electronic commerce	en
dc.subject.other	Technology transfer	en
dc.subject.other	Multi agent systems	en
dc.title	Multiagent based simulation enhancing business decision support systems, an application in electronic payments sector	en
heal.type	conferenceItem	en
heal.publicationDate	2006	en
heal.abstract	Digital retail payments have evolved during the last years mostly due to technology innovations. New actors enter the payments market, increase competition and threaten banks' dominance. Consumers' behavior is critical within this context, since they are the ones that will finally adopt or reject a payment innovation. In this paper we propose a model of consumer behavior towards payment system selection based on multi-agent simulation. It is based on a multi-agent platform that models consumers as intelligent agents and formats their behavior according to rules extracted from past payments data, experts' knowledge and marketing research. Contributions from social science and network economics also refine the agent's behavior in order to simulate accurately the domain. This paper presents the overall model and an initial analysis of payments domain, defining major actors in the domain and their interpretation to agents.	en
heal.journalName	Proceedings of the 15th IASTED International Conference on Applied Simulation and Modelling	en
dc.identifier.volume	2006	en
dc.identifier.spage	418	en
dc.identifier.epage	422	en