Multiagent modeling and simulation of consumer behavior towards payment system selection

Rigopoulos, G; Psarras, J; Karadimas, N

dc.contributor.author	Rigopoulos, G	en
dc.contributor.author	Psarras, J	en
dc.contributor.author	Karadimas, N	en
dc.date.accessioned	2014-03-01T02:50:33Z
dc.date.available	2014-03-01T02:50:33Z
dc.date.issued	2006	en
dc.identifier.uri	https://dspace.lib.ntua.gr/xmlui/handle/123456789/35140
dc.relation.uri	http://www.scopus.com/inward/record.url?eid=2-s2.0-84857695817&partnerID=40&md5=0f2597a3be27ad7d98481e081a57419c	en
dc.subject	Consumer modeling	en
dc.subject	Electronic payments	en
dc.subject	Multiagent simulation	en
dc.subject.other	Electronic payment	en
dc.subject.other	Marketing research	en
dc.subject.other	Multi agent simulation	en
dc.subject.other	Multi-agent modeling	en
dc.subject.other	Multi-agent platforms	en
dc.subject.other	Network economics	en
dc.subject.other	Overall-model	en
dc.subject.other	Payment systems	en
dc.subject.other	Technology innovation	en
dc.subject.other	Computer simulation	en
dc.subject.other	Innovation	en
dc.subject.other	Intelligent agents	en
dc.subject.other	Multi agent systems	en
dc.subject.other	Consumer behavior	en
dc.title	Multiagent modeling and simulation of consumer behavior towards payment system selection	en
heal.type	conferenceItem	en
heal.publicationDate	2006	en
heal.abstract	Digital retail payments have evolved during the last years mostly due to technology innovations. New actors enter the payments market, increase competition and threaten banks' dominance. Consumers' behavior is critical within this context, since they are the ones that will finally adopt or reject a payment innovation. In this paper we propose a model of consumer behavior towards payment system selection based on multi-agent simulation. It is based on a multi-agent platform that models consumers as intelligent agents and formats their behavior according to rules extracted from past payments data, experts' knowledge and marketing research. Contributions from social science and network economics also refine the agent's behavior in order to simulate accurately the domain. This paper presents the overall model and an initial analysis of payments domain, defining major actors in the domain and their interpretation to agents. © ECMS, 2006.	en
heal.journalName	20th European Conference on Modelling and Simulation: Modelling Methodologies and Simulation Key Technologies in Academia and Industry, ECMS 2006	en
dc.identifier.spage	344	en
dc.identifier.epage	348	en