Increasing message relevance in social networks via context-based routing

Pouli, V; Baras, JS; Arvanitis, A

dc.contributor.author	Pouli, V	en
dc.contributor.author	Baras, JS	en
dc.contributor.author	Arvanitis, A	en
dc.date.accessioned	2014-03-01T02:53:45Z
dc.date.available	2014-03-01T02:53:45Z
dc.date.issued	2012	en
dc.identifier.uri	https://dspace.lib.ntua.gr/xmlui/handle/123456789/36476
dc.subject	Preferences	en
dc.subject	Routing	en
dc.subject	Similarity	en
dc.subject	Social networks	en
dc.subject.other	Context-based	en
dc.subject.other	Network structures	en
dc.subject.other	Preferences	en
dc.subject.other	Routing	en
dc.subject.other	Routing approach	en
dc.subject.other	Sharing information	en
dc.subject.other	Similarity	en
dc.subject.other	Social graphs	en
dc.subject.other	Social Networks	en
dc.subject.other	Target audience	en
dc.subject.other	User satisfaction	en
dc.subject.other	Social networking (online)	en
dc.title	Increasing message relevance in social networks via context-based routing	en
heal.type	conferenceItem	en
heal.identifier.primary	10.1145/2310057.2310063	en
heal.identifier.secondary	http://dx.doi.org/10.1145/2310057.2310063	en
heal.publicationDate	2012	en
heal.abstract	Several applications are built around sharing information by leveraging social network connections. For example, in social buying sites like Groupon, a deal is usually forwarded to interested recipients through their social graph. A primary goal is to improve user satisfaction by maximizing the relevance of the shared message to the target audience. In this work, we address this problem by proposing a context-based routing approach that exploits both user preferences and the network structure aiming at enhancing the relevance of forwarded messages and ensuring that each message will be delivered to the most interested users. Copyright 2012 ACM.	en
heal.journalName	MSM'12 - Proceedings of 3rd International Workshop on Modeling Social Media	en
dc.identifier.doi	10.1145/2310057.2310063	en
dc.identifier.spage	21	en
dc.identifier.epage	24	en