The use of Marketing Research methods for the evaluation of Information Literacy services

Abstract

In recent years, services provided from any organization are being evaluated in terms of their necessity for the aims of the organization and libraries can be no exception. Many library researchers have used marketing methods, such as quantitative and qualitative research. The Central Library of the National Technical University of Athens conducted a quantitative research in order to evaluate the services provided within the concept of Information Literacy. However, both qualitative and quantitative methods are necessary. In the case of the Central Library of the National Technical University of Athens, the need for evolvement in the existing Information Literacy services requires the use of a qualitative research method, using focus groups, in order to identify unexplored user needs and library shortcomings through the suggestions of the members of the institution.